Concepts Series Motif

THE CONCEPTS SERIES

The motif showing a dark area on a lighter corporate pyramid indicates that these business simulations are designed to explore a specific business or management concept.

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The Concepts Series consist of very short (two to four hour) business simulations that each addressing different management concepts. Short durations allow the simulations to fit into most course time-tables(even the "difficult" after dinner slot).

An example of how a Concepts Simulation is used

Business Focus explores basic sales area management involving directing sales effort towards client groups and products

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Operations explores basic manufacturing concepts - forecasting, planning, budgeting, scheduling and control.

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Product Launch explores basic marketing concepts - pricing & promotion and their impact on profits & cash flow as a new product is launched.

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Retail Mix explores inter-personal relationships and group processes in a business setting with individual responsibilities for results,

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Sales Calls involves directing sales time towards individual customers to explores sales objectives and strategies, call planning and targeting and links these to financial success,

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Sales Mix explores inter-personal relationships and group processes in a business setting with individual responsibilities for results,

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Service Launch explores basic marketing concepts - pricing & promotion and their impact on profits & cash flow as a new service is launched.

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PriceWize™ explores value based pricing and how one determines customer value and price sensitivity drivers and their impact on costs and profits.

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  • TARGET AUDIENCE: The simulations are designed to be used by trainees, junior management up to middle management, functional specialists and supervisors. Or, as an ice breaker, for all levels up to senior management.

    METHOD: After a short briefing the training group is divided into several teams of three to five learners. Each consider the problem facing them and then make a series of decisions that are fed, by the team, into their own microcomputer that simulates their effect. The results are printed for the team to analyse before making their next decisions. Depending on the simulation, this decision-making cycle should be repeated for six to eight periods. At the end of the simulation phase the teams reunite to discuss and compare results.

    The simulations may be used with any number of teams and, if necessary, up to three teams may share a microcomputer.

    AVAILABILITY: Except for PriceWize, all these simulations are available off-the-shelf and a comprehensive Trainer's Pack is provided allowing trainers with little or no experience with simulations to run the them. PriceWize is new for 2015 and as part of my quality assurance it will be run for some time on a fully tutored basis.

    WAYS TO USE: These simulations can be used as a Course Starter/Ice Breaker, To Reinforce a Topic, As a Break or on a At a Company Conference.

    Return to Home Page Return to top of page Contact Hall Marketing
    © 1999 Jeremy J. S. B. Hall
    Most recent update: 07/01/15
    Hall Marketing, Studio 11, Colman's Wharf,
    45 Morris Road, London E14 6PA, ENGLAND
    Phone +44 (0)20 7537 2982
    E-mail
    jeremyhall@simulations.co.uk