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How I have probably created more business simulations than any other individual.

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72 Simulations Created

My first business simulation (EXEC Management Game System ) was developed in 1969 and went live February 1970. It is probably the world's first multiplayer, online, networked game.

It was a Total Enterprise simulation that ran online on the Mark 1 Time Sharing System in real-time and could handle multiple teams entering decisions from remote locations.

Guide to my first business simulation for learning

Since then I have developed a further 71 business simulations that, probably makes me the world's most prolific business simulation designer. As described below, these cover virtually all types of business simulations, all uses and industries. The chart below shows the development pattern over the years (the jump in 1983 was when I went full-time on my own).

My business simulation development history chart since 1970

More details of the time line

Simulation Types

Total Enterprise simulations involve running a complete business. In contrast Functional simulations involve running a individual business function (such as Operations or Sales). Typically both Total Enterprise and Functional simulations running for simulated time periods. In contrast a Planning simulation involve creating several plans and the choosing the best one. Process simulations involve exploring a business process (such as project management or sales forecasting) where the participants work their way through the process one or more times exploring practicalities. Concepts simulations involve exploring a concept (such as the Product Life Cycle or Sales Calling strategy). Finally, one can enhance a role-play by adding simulation models to quantify the outcomes of proposals.

Total Enterprise
Acumen
Strategy
Tactical
Totality

Functional
Planning
Process
Concepts
Role-Play

Find out more about types of business simulations.

Simulation Uses

Another aspect is the way the simulation is used. Over the years I have designed and used simulations in the classroom (as a course finale, a course theme, a course starter, to reinforce a topic and as a break). Besides classroom use I have used and designed simulations to be used on Company Conferences, on Assessment Centres, to recruit graduates, on a distance learning basis and (as illustrated to the right) on National and International Promotional Contests.

Huge international business contest

The way that a simulation is used has an effect on it's design. For example a business simulation that is used as a Course Theme needs to be synchronised with course content, one used on an Assessment Centre needs special reports for the assessors that pre-digest results and identify strengths and weaknesses and one used as a Promotional Contest must clearly show who is the winner. Although all of these can use the same simulation as a base, each will differ in terms of decisions, results and their timing.

Find out more about the ways you might use a business simulation.

Industries Modeled

To be relevant and engaging, a business simulation must reflect the issues and the structures of the participants' industry. As illustrated below I have developed simulations across a huge, perhaps complete, spectrum of industries. (Note the Banking simulation is not an amalgam of the Not-for-Profit and Casino simulations.)

Manufacturing
Service
Retail
Distribution
Banking
Not-for-Profit
Casinos

Durations

One of the major design constraints for business simulations is duration. Why is duration such a constraint - for business people time is very valuable and so there is pressure to reduce simulation durations. But if time is too short then there is insufficient time to reflect and consequentially no learning. Although I have developed simulations as long as 2.5 days and as short as 2 minutes, I focus on creating simulations lasting a day or less (2 to 8 hours).

One of my first academic papers empirically linked simulation complexity to duration and  my latest award winning paper explored the use of my Systems Dynamics Model and Meta-Composition to pack the most learning into the shortest possible time.

2014 Jeremy J. S. B. Hall

Most recent update: 10/04/17
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London E14 6PA, ENGLAND
Phone +44 (0)20 7537 2982 E-mail
jeremyhall@simulations.co.uk