Business Simulation Systems Dynamics Model
a learning process model that explores how cognition (understanding), affection (feelings) and workload evolves during the simulation.
With a degree in Electrical Engineering and having done some leading-edge operational modelling and short-term forecasting while working with GE, it is natural that I have applied systems dynamics thinking to my design of business simulations. My systems dynamics model that consists of three interacting dynamics work load, learning and engagement and, a model, that is central to my designs.
Business simulations used for management development involve a similar feedback process to systems dynamics and servomechanisms  .
Conventional Business Simulations involve the team entering decisions that are submitted to the model and processed producing results but where the tutor is not anywhere in the loop.
But, I feel that learning,should be managed by the tutor so my business simulation designs envelop the model in a tutoring support system that places the tutor (or trainer) in the loop. The tutoring support system provides the tutor with extra information in the form of a decision screen, tutor's audit and team commentaries. Additionally, these simulations provide some results as qualitative comments.
My research shows that the business simulation learning process involves three interacting dynamics:
And the effectivness and efficiency enhanced and ensured by designing in:
Cartoon 4.03: Managing Affection
My business simulations incorporate the Systems Design Model to ensure that the learning experience evolves ensuring engagement and the maximum learning in the shortest possible time. My award winning research linking duration with simulation complexity suggests that, compared with designs that do not incorporate systems dynamics thinking. I can pack 70% more learning into the available time.
1 Hall, Jeremy and Benita Cox (1993) Computerized management games:the feedback process and servomechanism analogy The Simulation and Gaming Yearbook 1993 Kogan Page London
Most recent update: 10/04/12
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