Innovator

Some of the innovative ideas that I have made use of and a few of my innovations.

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World First

In 1969 I returned from the USA to the UK to market GE's Timsharing Service for Corporate and Business Planning and found that the idea of creating business and finacila models was a new idea. In fact when I mentioned the world model people thought that I was refering to shapely young women! To change this misconception and show off the time-sharing I developed the EXEC Managegement Game. This was a real-time online, networked, multiplayer game that I believe is the world's first such game as it predates the rival (EMPIRE by three years). More information about this including exampes of printout and downloadable documents here.

Simulation Platform

During the latter half I developed a business simulation platform that contained the components common to all simulations - common components that comprise 85 to 95% of any simulation (with the simulation model comprising the remaining 5 to 15%). The second key feature was driving the simulation from a series of databases.

This simulation platform

  • Speeds Construction because most of the software already exists and all that needs to be developed is the simulation model and associated data - reducing development time by 80 to 90%
  • Eases Customisation by holding decision templates and report formats in file.
  • Future Proofs simulations - allowing tried a true simulations to be quickly and easily to move to the latest computer operating system.
  • Incorporates Leading Edge Features - a customisable learning journey, multiple versions, design aids and incorporates a tutor support system.
  • Allows a high level language to be used speeds development, ensures quality, eases testing and the use of a library of existing models.
  • Ensures Quality Simulation Quality - 85% to 95% exists and is fully tested.

The innovative features of this platform was recognised in 2002 when I won an Innovation Award (against much larger companies such as West Ham Football Club)!

Winner of major London Innovation Award

Tutor Support System

As part of the development of my business simulation platform I reflected on my experiences using business simulations to train people and the work done by the tutor. Based on this I wrote papers on the tutor's role, needs and tasks and created a tutor support system to help me manage learning and support tutors using my business simulations. The diagram to the right delineates the tutor's tasks (administration, facilitation and learning management) and the elements of the Tutor Support System.

Corporate Cartooning

Coming from a family of artists (and engineers) I know the need for good structural composition and was delighted to discover the books of Scott McCloud exploring the structural design of comic (or cartoon) strips.

Just as Eisner (1985) said (about comic strips), “In the main comics are a representational art form devoted to the emulation of real experience” I say, “In the main simulations are a representational art form devoted to the emulation of real experience” (Hall, 2008).

I key noted my Corporate Cartooning structural composition model at the 2008 ISAGA Conference. ISAGA (International Simulation and Gaming Association) is the world's leading gathering of people who engage in the research, design and application of gaming and simulation and related methods.

Being asked to key note this prestigious gathering reflected my status in the world of simulation and gaming.

Meta-Composition

My training experience coupled with my business background means that I see business simulation design purpose as delivering learning needs effectively, efficiently and consistently. This conflicts with the commonly declaimed design purpose of creating an exact replica of the real world - with people saying “Designers of business simulations all have the common objective of making their model as realistic as possible” and others saying management simulations are valid pedagogic tools provided they are complex and realistic” . My view is that business simulations "must prompt the essential underlying psychological processes relevant to key performance in the real-world setting”

Meta-Composition Infographic

© 2014 Jeremy J. S. B. Hall

Most recent update: 10/04/17
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London E14 6PA, ENGLAND
Phone +44 (0)20 7537 2982 E-mail
jeremyhall@simulations.co.uk