Take the Training Challenge

An opportunity for trainers and training consultants to hone their business acumen in a risk free and cost free way using the Training Challenge Business Simulation.











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Uniquely the Training Challenge simulation involves trainers and training consultants running their own simulated training business. From time to time I will be running the simulation on a distance learning basis with you submitting decisions by email for me to simulate and return your results.

Learn more about the Training Challenge simulation

The first Training Challenge is scheduled to start mid September 2012 - enrol NOW!

More Information About
Who for
Why an I doing this
What you learn
Your Training Business
An evolving experience
What happens
How to take part


Although the Training Challenge involves running a simulated training consultancy and so is especially relevant to training consultants, it is also relevant to in-company trainers who wish to develop their business acumen and business knowledge in a comfortable environment.


This year I have been developing and using business simulations for 42 years and running my training business for 36 years. I felt that it would be nice to say thank you to the trainers and training consultants who have used my services and might use my services - hence the Training Challenge simulation - a fun way to hone your business acumen!


The Training Challenge provides training consultants with the opportunity to run a complete, simulated  training business making decisions about time management, pricing, course/business/professional development. In doing so learners will understand the issues associated with running a training business, develop business acumen and their knowledge of finance.


You take over an existing business selling to four groups of clients consultancy and three existing courses. You will run this business for eight simulated periods (two years) making decisions about how you will spend time marketing and developing your business, investing, setting fees, developing your brand, etc.

Click to view the UK Participant's Brief
Click to view the US Participant's Brief


For the first two quarters you concentrate on deciding how to spend time building sales to existing clients, prospecting for new clients, developing new courses, updating existing courses, improving your business and developing your professional skills. This time allocation continues throughout the simulation allowing you to focus on the most attractive client groups and build success in both the short and long-term.

From Quarter 3 onwards you can restrict the time you spend working for unattractive client groups  - the clients that are not particularly profitable or are difficult to work with.

In Quarter 4, you have the opportunity to invest in equipment and software to help make your business more effective and efficient.  If you wish, you can delay these investments until later quarters.

In Quarter 5 (the start of the second simulated year), you can change your fees on a client group and course basis and have to worry how this will impact the demand for your services and profitability during the second year. You can only change prices in this quarter.

In Quarter 6 you can submit a proposal to speak at a training conference (taking place in Quarter 7) and take a stand at a Training Exhibition (taking place in Quarter 7). Also, from this quarter onwards, you can redesign your website, have a "blog" and enter business contests. These decisions focus on building your brand and market image.

In Quarters & and 8 you consolidate your position so that you end the two years with a business that has been successful and will be successful in the future.

When you complete the development of a new course, you will need to set it's price on a client by client group basis.

At the end of Quarter 8, performance summaries will be provided that cover profitability, daily income, time management, client growth, quality and client relationship together with professional skills and market image. Also, at this time I will schedule a Skype conference so that we can share our experiences and learning.

Overall you will need to balance the short-term with the long-term.


Each week, your will complete a decision form and email this to me. I will simulate the impact of your decisions and return results (as PDF attachments) to you by email. You will repeat this process seven times (running your simulated training business for eight quarters - two years).

Depending on the numbers, you will make your quarterly decisions once a week for eight weeks. Over the eight weeks of the activity I expect you to spend a total eight hours. (Although, your team size and experience may also impact duration. Also, the amount of time you spend each week will vary a little depending on the current quarter's issues.)

This weekly time-table assumes that I will not have a large number of participants. Where there are a large number of participants I may have change the turn-around from weekly to bi-weekly (fortnightly) and where there are a huge number of participants, I may have to split the activity into several cohorts and run the challenge several times.


Although ideally you will be working in a small group (of up to five people), you can take part in the Training Challenge as an individual. Before you decide to take part in the Training Challenge, I suggest that you download and review the UK Participant's Brief or the US Participant's Brief.

If you decide that it is for you, please complete this form so I know a little about you (it will help me determine how you may need help).

The first Training Challenge is scheduled to start September 2012 - enrol NOW!

2012 Jeremy J. S. B. Hall

Most recent update: 24/07/12
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London E14 6PA, ENGLAND
Phone +44 (0)20 7537 2982 E-mail