Ways to use Business Simulations

Ideas about ways business simulations can be used for management development and business training.

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This page lists eleven common ways you might use a business simulation and bullet points the reasons why a business simulation is used in this way, For each we provide a link to a page providing more detail for you about why a business simulation is used in this way, list some suitable simulations and the issues associated with the use.

This diagram lists eleven ways that you might use business simulations

Scroll down for a summary of use and links to more detail.

The first six ways suggest how you might use a business simulation in a classroom on a business training course. The remaining five ways include other uses where the prime purpose may not be business learning - such as on a business conference, on an assessment centre, to promote your business to existing and prospective customers.

(This information based on my Churchill Fellowship Study and his book SIMULATION: Virtual Business Experience. A chapter describing this in detail is available from here.)

As I have hade extensive experience with all these uses please ask for advice.

Training Uses

Course Finale Business Simulation

Course Finale

  • INTEGRATE THE COURSE
  • EXPLORE BUSINESS DYNAMICS
  • REVISE, REVIEW AND REINFORCE
  • ACT AS AN ENDING "EXAM"
  • STIMULATE AND EXCITE
  • PROVIDE A MEMORABLE "HIGHLIGHT"
  • Course Starter Business Simulation use

    Course Starter/Ice Breaker

  • BREAK DOWN INHIBITIONS
  • BUILD THE "TEAM"
  • RAISE EXPECTATIONS
  • ASSESS PRIOR LEARNING
  • ASSESS TRAINING NEEDS
  • Course Theme Business Simulation use

    Course Theme

  • LINK THEORY WITH PRACTICE
  • PROVIDE A CHANGE OF PACE
  • CONTINUOUSLY TEST UNDERSTANDING
  • INTEGRATES THE PROGRAMME
  • PROVIDE RESULT ORIENTED LEARNING
  • Reinforce Learning using a business simulation

    To reinforce a topic

  • REINFORCE LEARNING
  • TEST UNDERSTANDING
  • ADDRESS QUANTITATIVE ISSUES
  • EXPLORE BUSINESS DYNAMICS
  • CHANGE PACE
  • STIMULATE
  • COMPLEMENT CASE STUDIES
  • Using a business simulation as a Break between stages in a course

    As a break

  • SEPARATE TWO PHASES
  • OVERCOME THE ENERGY GAP
  • TEST UNDERSTANDING
  • BE USED AT THE WEEKEND!
  • OR MID-WEEK
  • Using a simulation as a Stand-alone activity

    As a stand alone workshop

  • INTEGRATE PREVIOUS LEARNING
  • TEST PREVIOUS LEARNING
  • SHARE KNOWLEDGE
  • CHALLENGE UNDERSTANDING
  • REVISE PRIOR LEARNING
  • Other Uses

    Using a simulation at a Business Conference

    Conference Business Game

  • TEAM WORKING
  • PROBLEM SOLVING
  • DEVELOPING RELATIONSHIPS
  • BUSINESS ORIENTATION
  • PROFIT EMPHASIS
  • SAFE!
  • STIMULATING & MOTIVATING
  • DEVELOPS COMPETITION
  • ASSESS SKILLS
  • Using simulations on Assessment/Development Centres

    Development/Assessment Centres

  • TEST BUSINESS "SENSE"
    • Business Sense
    • Decision Making
    • Vigour
    • Perceptive Listening
    • Flexibility
    • Administrative Ability
    • Analytical Ability
  • HIGHLY INVOLVING
  • REDUCE PRESSURE
  • HAVE A LEARNING DIMENSION
  • Using simulations for Spare Time/Distance Learning

    As a spare-time learning activity

  • LEARNING IS IMPROVED & REFRESHED
  • KNOWLEDGE IS SHARED
  • TEAMS ARE BUILT AND MIXED
  • TUTORING IS MINIMISED
  • TRAINING COSTS ARE LOWER
  • Using simulations during Graduate Recruiting

    In Graduate Recruitment

    • APPRECIATE BUSINESS
    • BUILD A RELATIONSHIP WITH THE ORGANISATION

    and for the organisation to:

    • ASSESS THE PROSPECTIVE EMPLOYEES
    Using simulations as Promotional Contests

    As a Promotional Contest

  • BUILD RELATIONSHIPS WITH BUSINESS CUSTOMERS
  • PROVIDE A DIFFERENT TYPE OF SPONSORSHIP
  • SPECIFICALLY TARGET BUSINESS PEOPLE
  • SPONSOR A PRESTIGIOUS EVENT
  • For each the main reasons for use are listed and discussed. Example or examples of actual use are provided. Practical issues are listed and discussed.

    Although each section is designed to stand alone, it may be useful to read the "Course Finale" section first.

    SUITABLE BUSINESS SIMULATIONS

    Business simulations should be chosen to match their content with development objectives and the time available. (To help with this each use is linked to a list of example business simulations.)

    For one-week courses, typically from half-a-day to a day is budgeted and suitable simulations range in complexity from simple to intermediate with the number of decisions made each period range from three or four (simple) to between nine and a dozen (intermediate).

    For two-week or longer courses the budget is between one day and two and a half days. So, intermediate to complex simulations can be used. Complex simulations involve making a score or more decisions each period.

     
    1999 & 2011 Jeremy J. S. B. Hall

    Most recent update: 01/01/15
    Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London E14 6PA, ENGLAND
    Phone +44 (0)20 7537 2982 E-mail jeremyhall@simulations.co.uk Skype: simulations1