Just as apples and pears are different we believe that no simulation can service all client needs.

Simulation Index (content)

This page provides a list of our range of business simulations on a functional content basis

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This page lists my simulations based on content or functional need so if you know the name you can jump directly to details. Because of breadth of scope some business simulations appear in several categories. But to help you find the right simulation I also have lists organised differently.

Depending on whether an evaluation copy is available, clicking on the simulation's name will either take you to it's download page or to a page with further information. The columns provide information about duration, topics, whether the simulation can be downloaded for evaluation, whether the simulation is available to rent, has a special discounted price for academic use, the type and whether you can run it yourself.

Index Order
Simulation Family
Simulation Name
Duration
Subject Area
Job Level
Self Tutored
Fully Tutored

The business simulations below are organised in to the following areas:

Business Appreciation/Business Acumen Simulations

These business acumen simulations are ideal to introduce junior staff, specialists, graduate trainees etc. to business. Its main functional areas (marketing, finance and operations) and how these link and interact. The Challenge simulations each address a different industrial setting and the UMIX simulation is especially concerned with the internal flows of materials, money and information.

Simulation Name

Duration

Topics

Rental

Academic
Licence

Type

Self
Run

BANKING CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

CASINO CHALLENGE

1 daya,b

agmf

Yes

No

TM

No

DISTRIBUTION CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

EXECUTIVE CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

FOUNDATION CHALLENGE

1 daya,b

agmf

Yes

No

DU

Yes

MANAGEMENT CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

RETAIL CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

SERVICE CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

TRAINING CHALLENGE

1 daya,b

agmf

No

No

DU

No

UMIX

1.5 days

agfom

Yes

No

TM

No

General Management Simulations

These simulations are more advanced than the business appreciation simulations and address specific learning needs in different industrial sectors.

Simulation Name

Duration

Topics

Rental

Academic
Licence

Type

Self
Run

DISTRAIN - Retail/Distribution Simulation

1.5 daysa,b

gGmMfFoO

Yes

No

TM

No

EXSTRA - EXploration of STRAtegy

1.5 daysa,b

hmf

Yes

No

TM

No

MANAGEMENT EXPERIENCE

2 daysa,b

GFmo

Yes

No

TM

No

PROFESS - Professional Services Simulation

1 daya,b

SOmf

Yes

No

TM

No

PROSPECTOR - winning profitable projects

1 day

sof

Yes

No

DU

No

QUAD - Quality Advantage

1.5 daysa,b

gmfo

Yes

No

TM

No

RESERVE - Research & Development

1.5 daysa,b

gdfm

Yes

No

TM

No

SYCOPS - Systems Company Operations

1.5 daysa,b

agmf

Yes

No

TM

No

Strategic Management Simulations

These simulations are designed to allow high flying junior management and middle through senior management to hone their business strategy skills.

Simulation Name

Duration

Topics

Rental

Academic
Licence

Type

Self
Run

BIONIQUE - Phamaceutical/Chemical

2 daysa,b

HMFo

Yes

No

TM

No

CISCO - Contract Business

2.5 daysa,b

Hmf

Yes

No

TM

No

EXSTRA - EXploration of STRAtegy

1.5 daysa,b

hmf

Yes

No

TM

No

GLOBAL OPERATIONS

1 dayb

MHf

Yes

No

TM

No

INTEX - Industrialising Nation

2 daysa,b

HMFo

Yes

No

TM

No

LOGISTIQUE - Service Strategy Simulation

1.5 daysa,b

HMFO

Yes

No

TM

No

SMART - Service Marketing

1.5 daysb

HMmfg

Yes

No

TM

No

TECHNIQUE - High Technology

2 daysa,b

HMFo

Yes

No

TM

No

Financial Appreciation Simulations

All simulations tend to have a financial dimension but these are widely used on financial appreciation courses. Financial Analysis is a short planning simulation designed to allow participants to learn about key financial accounts and measures and how managerial actions influence these. The Challenge simulations are slightly longer and focus on separate industries. Management Experience explores variance analysis and Discounted Cash Flow. Market Strategy links marketing mix actions with sales growth, profitability measures and cash flow. Product Launch is a quickly shows to participants the difference between profit and cash flow and Sales Calls help sales people and managers understand basic financial measures of sales performance.

Simulation Name

Duration

Topics

Rental

Academic
Licence

Type

Self
Run

FINANCIAL ANALYSIS

4 hours

Ffg

Yes

Yes

DU

Yes

BANKING CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

CASINO CHALLENGE

1 daya,b

agmf

Yes

No

TM

No

DISTRIBUTION CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

EXECUTIVE CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

MANAGEMENT CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

RETAIL CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

SERVICE CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

MANAGEMENT EXPERIENCE

2 daysa,b

GFmo

Yes

No

TM

No

MARKET STRATEGY

4 hours

fm

Yes

Yes

DU

Yes

PRODUCT LAUNCH

2 hours

mf

Yes

Yes

DU

Yes

SERVICE LAUNCH

2 hours

mf

Yes

Yes

DU

Yes

SALES CALLS

3 hours

sSf

Yes

Yes

DU

Yes

TRAINING CHALLENGE

1 daya,b

agmf

No

No

DU

No

Sales & Sales Management Simulations

These simulations are designed to be used by sales staff, field sales managers and sales directors. Product Launch is a very short simulation that introduces sales people and management to basic business ideas (pricing, promotion, sales forecasting, profits and cash flow). Sales Mix is a business oriented team working/building simulation. Business Focus and Sales Calls explore customer segmentation and focus and financial outcomes. The negotiations are role plays where simulation models are used to assess the financial outcomes of proposals. Distrain was designed to help sales people understand the issues facing their business customers. Profess explores the issues facing the area sales management of a professional services company. Prospector explores the commercial issues associated with searching for and winning profitable contracts. SMITE comprehensively covers sales management, hiring and developing staff, managing territories - with an overall focus on financial success..

Simulation Name

Duration

Topics

Rental

Academic
Licence

Type

Self
Run

PRODUCT LAUNCH

2 hours

mf

Yes

Yes

DU

Yes

SERVICE LAUNCH

2 hours

mf

Yes

Yes

DU

Yes

SALES MIX

3 hours

Ttmf

Yes

Yes

DU

Yes

BUSINESS FOCUS

4 hours

Ss

Yes

No

DU

Yes

SALES CALLS

3 hours

sSf

Yes

Yes

DU

Yes

COMMERCIAL NEGOTIATION

1 day

SsPp

Yes

No

NE

Yes

CONSTRUCTIVE NEGOTIATION

1 day

SsPp

Yes

No

NE

Yes

SALES NEGOTIATION

1 day

SsPp

Yes

No

NE

Yes

DISTRAIN - Retail/Distribution Simulation

1.5 daysa,b

gGmMfFoO

Yes

No

TM

No

PROFESS - Professional Services Simulation

1 daya,b

SOmf

Yes

No

TM

No

PROSPECTOR - winning profitable projects

1 day

sof

Yes

No

DU

No

SMITE - Sales Management

2 daysa,b

Sf

Yes

No

TM

No

Marketing Simulations

These simulations are designed to be used to explore marketing. Market Strategy links marketing mix actions with sales growth, profitability measures and cash flow. Product Launch is a quickly shows to participants the difference between profit and cash flow. Retail and Sales Mix explore the impact of price and promotion on sale revenue, profit and meeting targets. SMART explores the strategic impact of the marketing mix.

Simulation Name

Duration

Topics

Rental

Academic
Licence

Type

Self
Run

MARKET STRATEGY

4 hours

fm

Yes

Yes

DU

Yes

PRODUCT LAUNCH

2 hours

mf

Yes

Yes

DU

Yes

SERVICE LAUNCH

2 hours

mf

Yes

Yes

DU

Yes

RETAIL MIX

3 hours

Ttmf

Yes

Yes

DU

Yes

SALES MIX

3 hours

Ttmf

Yes

Yes

DU

Yes

SMART - Service Marketing

1.5 daysb

HMmfg

Yes

No

TM

No

Operations Management Simulations

These simulations allow participants to explore operational issues such as forecasting and inventory. Operations provides a simple introduction to scheduling and timely purchasing and so contrasts with Teamskill that comprehensively involves factory management. UMIX puts scheduling and purchasing in the complete company context and PROTEST allows a custom project to be managed.

Simulation Name

Duration

Topics

Rental

Academic
Licence

Type

Self
Run

OPERATIONS

4 hours

of

Yes

Yes

DU

Yes

TEAMSKILL - Production Management

1.5 daysb

Oof

Yes

No

DU

No

UMIX

1.5 days

agfom

Yes

No

TM

No

Team Working Simulations

To an extent all simulations explore team working and building to some extent but these simulations are especially designed for this purpose.

Simulation Name

Duration

Topics

Rental

Academic
Licence

Type

Self
Run

RETAIL MIX

3 hours

Ttmf

Yes

Yes

DU

Yes

SALES MIX

3 hours

Ttmf

Yes

Yes

DU

Yes

Assessment/Development Centres Simulations

These Challenge simulations have special versions available for use on Assessment/Development Centres and have been used regularly on these.

Simulation Name

Duration

Topics

Rental

Academic
Licence

Type

Self
Run

BANKING CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

CASINO CHALLENGE

1 daya,b

agmf

Yesc

No

TM

No

DISTRIBUTION CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

EXECUTIVE CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

MANAGEMENT CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

RETAIL CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

SERVICE CHALLENGE

1 daya,b

agmf

Yes

Yes

TM

Yes

Notes:
Duration
shows the normal duration for the simulation. In some circumstances, any duration with an a superfix can be run in an abbreviated form. And any with a b superfix can be enhanced with additional, optional, activities.

Topics codes the topics covered by the simulation as follows:

A - Business Appreciation/Acumen
D - Research and Development
F - Finance
G - General Management
H - Strategic Management
M - Marketing
N - Negotiation
O - Operations
P - Purchasing
S - Sales
T - Team Building

The level of the simulation is shown using upper and lower case. If the simulation is suitable for middle through senior management the topic letter is shown in upper case. If suitable for functional specialist, graduate trainees, junior through middle management the topic letter is lower case. If both upper and lower case is shown the simulation is suitable for both groups.

The sequence of topic letters shows the relative importance of the topic.

All simulations provide a degree of team building and working but those showing T or t especially emphasise the topic.

Rental is where simulation is used on a single course for a week. Where the simulation is tutored, the rental fee is in addition to the tutoring fee and for those simulations marked with a c superfix rental is only available as part of a fully tutored presentation or after training.

Academic Licence are especially subsidised or sponsored editions of the simulation. The simulator is provided on a perpetual licence basis for use on full time academic courses in schools, colleges and universities. Its use for short courses or commercial training is expressly prohibited. The package includes a comprehensive teacher's manual, a copy of the simulator and the standard participant's manual for duplication. (Simulator maintenance is provided as an optional extra.)

Download: If this is Yes then clicking on the simulation name takes you to the simulation's evaluation page where you can download the simulation and documentation. If this is No then clicking on the simulation's name provides further information.

Type defines the way the simulation is run and hence hardware requirements. (See below for further explanations.)

TM indicates that the simulation is Tutor Mediated where teams submit decisions to the trainer who then enters them into to simulation and, after simulation, returns results to the teams. This form of simulation allows teams to interact in the market place and (except for SMITE) can handle between two and eight teams on a single microcomputer (and printer).

DU indicates Direct Use (one where the simulation is used directly by the participants) and, if appropriate, market responses are simulated by the model. This form of simulation requires a microcomputer and printer for each team. (Although for most simulations to three teams can share a microcomputer and printer.)

NE indicates that the simulation is a Computer Enhanced Negotiation Role Play where each selling and buying group need a microcomputer and printer.

With Tutor Mediated (TM) simulations decisions are processed synchronously and thus these simulations last longer than Direct Use (DU) simulations where decisions are processed asynchronously

Self Run: If Yes then your staff or a training consultant can run the simulation themselves without training. If No then either we run the simulation for you or, for some simulations, allow you to run it yourself after training. For fully tutored presentations we can quote for any size group inclusive of documentation. Travel and, if appropriate, accommodation is charged at cost. Also, if considerable traveling time is involved or the simulation is spread over a course additional fees may be charged.

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2003 Jeremy J. S. B. Hall

Most recent update: 23/07/12
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London E14 6PA, ENGLAND
Phone +44 (0)20 7537 2982 E-mail
jeremyhall@simulations.co.uk