Custom Development History

This page highlights our trading history and some of the simulations that we have developed for clients around the world











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Before forming Hall Marketing, Jeremy Hall had already developed several business simulations for management development. Simulations so advanced that they still represent the state of the art!

Below are some of nearly seventy simulations Jeremy has designed for major organisations around the world.

Examples of Business Simulations developed across five decades - 1970's, 1980's, 1990's, 2000's and 2010's - examples that show the extremely wide range of learning and businesses supported.

1970's Business Simulations

In 1976, Jeremy re-developed Management Experience, a complex simulation that addresses tactical management issues. Major, regular users have included Honeywell, Bull, STC and GEC. (GEC was the UK's largest electrical and electronics manufacturer.)

In 1977, Jeremy developed Product Launch, a simple, two hour simulation that addresses basic marketing concepts. It is a popular simulation that has had widespread use. One of the largest users was the Chartered Institute of Marketing's College of Marketing. (The Chartered Institute of Marketing is the body for marketing professionals in the UK and the British Commonwealth. Its position is recognised by the fact that it is one of the few management institutions that have been awarded a royal charter by HRH Queen.) The College of Marketing is the UK's and probably Europe's largest provider of training for sales and marketing professionals.

In 1978, Jeremy redeveloped TEAMSKILL, a complex manufacturing management simulation to run as a national contest sponsored by Metal Working Production magazine and Honeywell. (Metal Working Production is the UK's major manufacturing journal.)

1980's Business Simulations

In 1981, Jeremy developed Global Operations, an entry level strategic management simulation. For many years, Global Operations was used as the finale and to integrate Ashridge Management College's premier marketing and business development programme. (Ashridge is the UK's premium provider of short courses for managers and executives. It is ranked equal top in Europe and, the Wall Street Journal ranked it in the world's top ten.) Other users have included Philips and Shell. Also, its short duration (one day) has meant that it is an exciting feature of a company conference - users in this manner have included BASF, IDV (International Distillers and Vintners and Tenneco.

In 1983, Jeremy developed and ran TEMEwork as a national contest for engineering management. TEMEwork was funded by the Department of Trade and Industry of the British Government and it was sponsored by the Engineering Council (the co-ordinating body of all the UK's professional engineering institutions) and The Engineer magazine. (The Engineer is one of the world's leading engineering publications.)

In 1984, Jeremy developed INTEX, a complex simulation replicating conditions in developing nations for The Benson & Hedges Management Challenge. The Management Challenge was a major international management contest in the Arabian Gulf (with each member of the winning team winning prizes of over $10,000). Besides INTEX, which was used for the competition's "Grand Final", a family of simpler simulations (Management Challenge, 1986; Retail Challenge, 1987 and Service Challenge, 1989) were developed for the contest's Country Finals across the Arabian Gulf.

In 1985, Jeremy developed SMITE in association with Cranfield Management School. (Cranfield is a major UK provider of MBA programs and executive short courses). SMITE is a complex sales management simulation.

In 1987, Jeremy developed SMART for Ashridge Management College. SMART, designed for the college's marketing appreciation course, provides a comprehensive introduction to market segmentation and strategy, pricing, promotion and communication needs and product enhancement. An introduction that is tempered by financial reality.

Also, in 1987, Jeremy developed Forecast & Control for ICL  (ICL was the UK's largest computer manufacturer and supplier.) Forecast and Control was designed for ICL's Regional Sales Directors to build their knowledge of forecasting and the costs of poor forecasts!

In 1988, Jeremy developed CISCO for the GEC Management College. (GEC had recognised that its business had changed. No longer was it providing products "off-the-shelf". Rather, it was providing custom solutions to client problems. And, there were no suitable simulations available.) Cisco is a complex simulation that involves teams in bidding for business, designing the solution and then manufacturing it. The basic simulator is based on a supplier of systems involving electronics, software and hardware.

Also, in 1988, Jeremy developed Reserve for a business appreciation course for SHELL research and development management. This simulator extended a basic business simulator to include decisions that demonstrate the impact R & D has on commercial success through enhanced product performance and quality and on containing costs through quality and material costs (in the short term) and better manufacturing processes (in the long term).

1990's Business Simulations

In 1990, Jeremy developed TECHNIQUE for the Advanced Management Course of Philips BV. (Philips had been using several simulations on their International Management Course since the mid-1980's and, when re-engineering their AMC program decided that they needed a capstone simulation that replicated the strategic issues and problems of an company producing electronic products. Issues that include multiple markets, product positioning, short life cycles, and product innovation.)

In 1991, Jeremy developed Commercial Negotiation for the Chartered Institute of Marketing's College of Marketing. The College had been using Hall Marketing's Sales Negotiation (a computer enhanced role play), since 1983 and now required a similar exercise but for negotiations between a manufacturer of consumer goods and a retailer. (Sales Negotiation involved negotiations between a raw material supplier and a industrial manufacturer.)

In 1994, Jeremy developed SYCOPS for GPT. (GPT is a major supplier of telecommunications equipment for telephone companies). SYCOPS replicates, in a day, a company providing products that combine software and hardware and is used on financial and business appreciation courses.

In 1996, Jeremy developed Executive Challenge for Ciba-Geigy. Executive Challenge is based on Management Challenge but with additional product design decisions.

In 1998, Jeremy developed PROFESS for Barclays Life. PROFESS simulates the operation of a company providing professional services.

Following the success with PROFESS, in 1999 Jeremy developed FINESSE for use as an in-house contest by Barclays Mortgages, General Insurance, Life & Pensions.

And, again, Barclays returned to ask us to develop Business Focus to train their managers how to focus selling effort to maximise profits and revenue growth.

2000's Business Simulations

In 2001, when Imperial College of Science, Technology and Medicine wished to "enhance the entrepreneurial culture within IC by giving all students the chance to both to explore the entrepreneurial ideal and to develop practical entrepreneurial skills" they partnered with Hall Marketing to develop an entrepreneurial planning simulation (S.E.E.D.).

In 2002, when Henley Management College needed to including a simulation on a series of courses for the Wellcome Trust, they came to Hall Marketing to develop a simulation (Foundation Challenge) that, uniquely, replicates the issues facing a not-for-profit organisation.

Also, in 2002, Jeremy created the Constructive Negotiation simulation for Carillion (a major UK building company).

In 2004, Jeremy developed Distrain from his Distribution Challenge Simulation for Schneider Electric (USA) to comprehensively replicate the major issues facing distributors. (Case Study of development)

In 2005, Jeremy developed Contract Challenge for W.S.Atkins. Contract Challenge explores the commercial aspects of taking a project bid from opportunity search through evaluation, tendering and negotiation to eventual execution. A special, generalised version of the simulation is available (Prospector - winning profitable projects).

Also in 2005, Jeremy developed a banking simulation for the National Bank of Serbia as part of a project supported by the European Agency for Reconstruction. It provides participants with the opportunity to manage a complete commercial bank making decisions covering funding, marketing, business development, staffing, quality and productivity improvement.

Again in 2005, Jeremy customised Executive Challenge for Gambro (a large multinational medical company). (Case Study of development)

In 2006, Jeremy produces a special customised version of SMITE for Kraft Foods changing the market and staffing structures to allow sales managers around the world to explore in depth the issues facing them.

In 2008, Jeremy created a complex bespoke operation's simulation for HSBC (Hong Kong).

In 2009 Jeremy created a business simulation replicating a Chemical Manufacturing business for Akzo Nobel (Holland)

2010's Business Simulations

In 2011 Jeremy created a unique business simulation replicating a Training Consultancy Company for use as part of a Business Acumen Workshop for Training Consultants.

  1999 and 2011 Jeremy J. S. B. Hall

Most recent update:22/02/12
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London E14 6PA, ENGLAND
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