Jeremy J. S. B. Hall - Personal Profile

This page explores Jeremy's business and training background - both formally and informally











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Formal Profile

Jeremy is one of the world's leading designer and provider of business simulations for management development and business training. Over the last forty plus years, he has probably developed and run more simulations than any other individual.

In 1995, this work was recognised by the award of the prestigious Winston Churchill Fellowship for his study of the use of computer simulation in management development and business training. (The photograph shows Jeremy receiving the fellowship from the former British Prime Minister John Major.) In 2009, Jeremy was awarded a fellowship of Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA).

In 2011 the world's leading learned society for business simulations (the Association for Business  Simulation and Experiential Learning (ABSEL) made him a fellow. In 2012, he was appointed as Visiting Fellow at Staffordshire University.

Jeremy receiving his Churchill Fellowship Award from John Major
(former British Prime Minister).

In 2006 he was awarded the World of Learning award for "Outstanding Contribution to the Training Industry". In the words of the judges, Jeremy was chosen because "he has dedicated all his life to creating learning simulations and delivering them to the industry. A real expert, Jeremy shows an enviable longevity and contribution to the industry.  Jeremy has not only developed exceptional simulation models that have saved time and money for the organisations he has worked with, he has also made these materials available to trainers throughout the industry. The Outstanding Contribution acknowledges an individualís impact not only on the organisations with which they have worked, but more importantly on the industry as a whole."

In 2002, his design approach and leading edge features won a major Innovation Award. In 2003 he won a National Training Award for the learning underpinning his designs.

Business Background

Before and in parallel to Jeremy's training and simulation design experience, he has held a wide range of line management jobs. Jobs that, unusually, cover most business functions - engineering, manufacturing, finance and sales & marketing.

Jeremy obtained an honours degree in Electrical Engineering from Imperial College of Science, Technology and Medicine. (Imperial College is one of the world's leading engineering schools and ranks in the UK with Oxford and Cambridge, ninth in the world and it's Faculty of Engineering ranks first in Europe - Sunday Times November 5th 2006).

After his degree, Jeremy worked in manufacturing management for General Electric in the USA. There he progressed through GE's Manufacturing Management Program (where he worked in manufacturing and plant engineering, inventory management, quality and production control and purchasing). On completing the Manufacturing Management Program he became involved in financial and business Modelling and took part in GE's Advanced Manufacturing Methods program.

His financial and business Modelling expertise led to him returning to the UK to launch and market Honeywell Information System's computerised financial and corporate Modelling packages (the first interactive Modelling package in the UK). To support this, he developed several leading-edge business simulations and advised a wide range of clients on financial and corporate Modelling. And, after a period managing Customer Services he became Honeywell's Chief Corporate Systems Consultant.

Teaching Background

His development of business simulations led him into training with Honeywell Information Systems (where he taught on their executive education programmes) And, as Manager of Customer Services was responsible for customer, technical and sales training. His teaching career continued as Assistant Director of Marketing Studies with Ashridge Management College. (Ashridge is the UK's leading business school and one of the world's leading business schools).

Since 1983, he has run his own firm (Hall Marketing) developing and providing computerised business simulation for management development for use on short courses by business people around the world.

His work in managerial learning includes practical training experience with tens of thousands of business people from major companies around the world - teaching experience that is incorporated into his simulations.

Reflecting his wide business experience, Jeremy's teaching encompasses business strategy, marketing management, financial appreciation, operations management and sales forecasting in the UK, USA, Europe and the Arabian Gulf.

Simulation Design Background

Since 1970, Jeremy has developed sixty-five computer simulations comprehensively covering management learning across industry. Most of these simulations were developed for large corporates, multinationals and major training providers in the UK, Europe and around the world.

Jeremy designs exclusively for corporate training (rather than academic programs). So his design are for short simulations focusing on specific development objectives. These range from short two-hour simulations exploring concepts, through one-day simulations exploring a range of business areas to two-day simulations exploring strategic management.

Three of his simulations were used as national management contests in the UK and four were used for probably the world's largest international management contest in the Arabian Gulf.

Besides these contests, Jeremy's simulations are used regularly for in-company contests and conferences. And, each year he is involved in a major schools' conference where one of his simulations is used as a conference theme.

In 2002, following nearly a decade researching, developing and implementing a new simulation architecture that provides leading edge functionality and shortens development times by up to eighty percent, Jeremy won a major UK Innovation Award.

Besides shortening development time, this architecture incorporates systems-dynamics principles and tutor-support systems to ensure learning is delivered effectively, efficiently and consistently in the shortest possible time.

Research & Learning Background

Jeremy's business experience and practical teaching experience is backed by research into adult and managerial learning and he is a regular contributor to professional and academic conferences and journals in the UK and the US. His paper won the best research paper at the 1994 ABSEL (Association of Business Simulation and Experiential Learning) conference in San Diego, USA. He is a regular contributor to both the ABSEL Conference and the ASTD (American Society for Training and Development) International Conference.

In 2005, Jeremy won another best paper award at the ABSEL conference in Orlando, Florida for his paper Computer business simulation design: the rock pool method

In 2003, Jeremy won a National Training Award for the learning underpinning his simulations and his architecture. (The picture to the left shows Jeremy receiving his award from British sport and television personality Sue Barker!)

Besides numerous papers and articles, he has written several books. His latest book is a guide to using and choosing computerised simulations for management development entitled "Simulation: Virtual Business Experience".

Jeremy's work developing and providing computer simulations is recognised by the premium award of the UK's Training Industry when he was awarded the "Outstanding Contribution to the Training Industry"

Jeremy was chosen because "he has dedicated all his life to creating learning simulations and delivering them to the industry. A real expert, Jeremy shows an enviable longevity and contribution to the industry. 

Jeremy has not only developed exceptional simulation models that have saved time and money for the organisations he has worked with, he has also made these materials available to trainers throughout the industry. The Outstanding Contribution acknowledges an individualís impact not only on the organisations with which they have worked, but more importantly on the industry as a whole."

His combination of line management experience with practical training experience is reflected in his belief that management is to do with doing rather than just knowing. So, management training must extend beyond learning facts through simulated experience to developing wisdom so as to ensure the wise decisions that lead to business success.

Informal Profile

I was dragged screaming and kicking into the computer age on January 21st 1967 while working for GE in Pittsfield Mass. However, I was sufficiently innocent to believe that this was a useful tool and by mid-summer had saved myself about five year's work. In those first six months I had developed one of GE's most advanced short-term forecasting systems, prototyped the GE department's supply chain system and acquired a time-sharing computer terminal on my desk. With this I could communicate with a remote computer at 110 bits/second and use a massive 15 kilobytes of memory to build business models. (One of which created in spring 1968 was written up (Forecasting what your business system will do) and published in the Advanced Management Journal Summer 1975)).

In 1969 I returned to the UK to launch the first Interactive Financial and Corporate Modelling package. To raise awareness of this I developed my first business game for management development (EXEC - management game system). Data base driven, networked with real-time operation and decision support it was quite advanced. During this time I am particularly pleased to having an article on amateur wine making published in the computer industry press (The rewarding glades of those Elysian fields - produced as a model, Computing 20th September 1973) and I developed several further simulations for management development and ran four national business contests.

By the late 1970s it was obvious to me that microcomputers would replace computer time-sharing and, in 1978, I forecast a microcomputer on every desk (The microprocessor as a marketing tool, Marketing, January 1979) - remember this was several years before IBM got into the act and arrogantly invented the Personal Computer!

Although I had access to microcomputers in the late 1970s I did not buy my first one until 1980. This, a Tandy Model 1, was state of the art with 48k RAM, two 80k floppy disks and a Z80 chip and cost me about £2000 ($4000)! Despite this limited capability, I wrote my second book using the Tandy and increased productivity 150%. I then had the problem of getting my publisher (Cassels) to accept an electronic copy of the book. Initially, they wanted to retype the whole book using on a Linotype. But eventually persuaded them to accept the electronic copy - but UK Trades Unions meant that the book had to be printed in Singapore!

In the early 1980s, I introduced both Ashridge Management College and the Chartered Institute of Marketing to the microcomputer and spoke regularly to groups of senior managers about microcomputers and the impact of technology on business and life. (My forecasts included wide spread home shopping at the millennium and the need for life-long learning.) While talking to middle and senior management about the impact of technology, I asked "When will you have a microcomputer on your desk?" The universal reply was "Never, we have a Data Processing Department".

Having set up Hall Marketing on a part-time basis in 1976, at the start of 1983 I left Ashridge Management College and began working full time on my own. During the 1980s I used a variety of microcomputers both desk tops and portables. I bought my first hard disc (costing £1300 ($2600) and storing a massive 5 megabytes! in 1984), my first laser printer (costing £2000 ($4000) in 1986) and extended my range of simulations. (Several of my early computers are now on display at the The Museum of Computing).

One of my best projects was the Benson & Hedges Management Challenge. This involved my spending nearly a month each year in the Arabian Gulf (aka in the US as the Persian Gulf). As the Grand Final was run in alternate years in the Far East and this allowed me to circumnavigate the world twice (with the client paying!)

In the 1990s the range of simulations continued to grow and I was very proud in 1995 to receive a Winston Churchill Fellowship to study the use of simulations in the USA. By happy coincidence 1995 was also the twenty-fifth anniversary of my first simulation designed for management development. (Parenthetically, in January 1965 on the day of Winston Churchill's funeral I was moving from Warren, Ohio to Fort Wayne, Indiana. The best route was across country and as I went through township and township, in every one on every flag pole the Starts and Stripes was flying at half staff - thank you America.) My Churchill Fellowship study lead to the publication of my third book (SIMULATION: Virtual Business Experience). In parallel I researched and completely redesigned the architecture of my simulations - producing an architecture that not only delivers better learning but more than halves development time - an architecture that should carry my firm well into the millennium!

Times Letter

The bottom right of the London Times Newspaper is the premium position for the publication of a letter anywhere in the world. This is the position where the paper prints short, sharp and witty letters. On August 7th 2009 I achieved the ultimum - having a letter from me published in this spot - thanks to Lloyds Bank for its enlightened attitude to customers (see right). It seems apposite that the letter was stimulated by a cartoon!


Neither a lender,
Sir, The cartoon showing two people about to lend some money to Lloyds Bank (Aug 6) reminded me of a situation several years ago where I was moving a reasonable amount of money into Lloyds.

At that time I was asked what I earned a month. Despite being a Lloyds customer for more than 40 years and that I was lending the bank money, it insisted that I provided an answer.

Rather annoyed and not seeing the relevance, I eventually answered "£1 a month". Once it had this answer the bank was happy to accept a large deposit.

Looking forward into the millennium, I believe that technology will revolutionise learning and the way learning is delivered. I see basic apprehensional knowledge acquisition being delivered by CD-ROM or via the Internet (e-learning). Tutor or teacher-led learning will be delivered through student-centred activities where the tutor's role is that of manager of learning rather than instructor or lecturer. As a result education will move away from a craft centred industry more appropriate to the eighteenth century. Appropriate to the twenty-first century learning will become a modern industry where the roles of the designer of education will be separated from those of the manufacturer of education and the deliverer of learning. The implications for traditional (obsolescent) education providers are profound. And so, (as I wrote in 2000) I expect that most existing universities and schools will disappear or become theme parks by the year twenty-twenty!

Since 1970, I have designed sixty-eight business simulations and this means that I have probably developed the largest number of simulations for management development in the world!

Besides this I have tutored well over two thousand runs of simulations with tens of thousands of managers. So, it is possible, that I have had the greatest experience running simulations on short courses with practicing managers of anyone.

In addition to designing and running simulations, I have an ongoing research programme. And have written numerous articles and papers on the design and use of simulations for management development. On two occasions I have won the Best Paper award at the ABSEL Conference. (ABSEL is the Association of Business Simulation and Experiential Learning and is probably the world's leading association for designers and users of computerized business simulations) - at their 1994 Conference (San Diego) and at their 2005 Conference (Orlando).

I see my self in two contexts - one is as a learning engineer who builds engineering disciplines into my designs. The other is as a corporate cartoonist who develops mathematical cartoons of businesses and creative learning solutions.

 © 1999 Jeremy J. S. B. Hall

Most recent update: 16/04/13
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London E14 6PA, ENGLAND
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